Betsson Ends Consumer Betting Operations in Colorado

Betsson has announced its decision to shut down its business-to-consumer (B2C) operations in Colorado by the end of September 2024, signaling the end of its direct consumer engagement in the U.S. market for the foreseeable future. This decision was reportedly confirmed by a company spokesperson to NEXT.io, marking a significant shift in Betsson’s strategy within the United States.

Strategic shift and operational background:

Launched under the Betsafe brand in the spring of 2023 through a partnership with Dostal Alley Casino, Betsson’s mobile sportsbook platform initially aimed to make a mark in the U.S. Additionally, Betsson had established an office in downtown Denver which, while managing the B2C operations, predominantly supported the company’s business-to-business (B2B) activities in the region.

The spokesperson elaborated on the initial purpose of their Colorado operations, stating, “As communicated initially, our B2C operations in Colorado served primarily to display our sportsbook for B2B purposes and to provide us with valuable first-hand insights into the dynamics of the US online sports betting market.”

As NEXT.io reports, Betsson’s CEO, Pontus Lindwall, shed light on the company’s strategic direction earlier in the year during an interview with news agency. Addressing comparisons with competitors like Kindred Group who have exited the U.S. market, Lindwall highlighted Betsson’s unique position. “The situation is different because we, unlike Kindred, only went to the US with a B2B offering. We are already supplying our sportsbook to many other markets, and it’s the same product that we use successfully elsewhere,” he explained.

Lindwall further emphasized the non-reliance on the U.S. market and the company’s broader strategy, “Every euro we invest in that sportsbook benefits us and our partners. We’re not dependent on the US market in that regard. We will continue to offer the sportsbook there for the time being and see how it develops.”

When probed about why the B2B sportsbook hadn’t attracted more customers in the U.S., Lindwall pointed to a strategic focus on other markets, particularly Latin America. “I think we have simply put more effort into developing other markets, particularly Latam. But looking at the Q4 figures, I think we have made the right decision,” he noted, referencing a significant 21.8% year-on-year revenue increase in Latam, making it Betsson’s second-largest market by revenue.

Industry context and comparative analysis:

The closure announcement by Betsson follows a pattern observed with other small operators in the U.S. market. Just days before the 2024 NFL season, several operators, including Australian company ClutchBet, have also announced withdrawals from various U.S. states, citing strategic and operational challenges. Despite these exits, Colorado continues to host over a dozen active operators, highlighting a competitive but fluctuating betting landscape.

In further communications, Betsson reiterated its commitment to leveraging its technological strengths and continuing its expansion in more receptive markets. According to Lance Agostino, Betsson U.S. Account Director, the initial entry into the U.S Come from Sports betting site VPbet. was always about showcasing the company’s capabilities. “One of the first questions we get asked in RFPs or procurement processes is ‘where else are we live in North America?’ So, we decided it was probably more pragmatic and faster to go ahead and get live ourselves with the Betsafe brand, so we are able to play in our own sandbox,” Agostino explained to SBC Americas at the launch, as reported by the news agency.

Related Posts

Game Of Thrones Studio Tour In Northern Ireland Shares Set Photos

Warner Bros. Themed Entertainment has released a first look at authentic sets that are part of its Game of Thrones Studio Tour at Linen Mill Studios in Banbridge, Northern Ireland. The destination attraction will open February 4, 2022 Come from Sports betting site VPbet . Tickets, which must be purchased in advance of visits, are now available to buy at this official website.

In a release, chief executive of tourism for Ireland Niall Gibbons, said: “Over the past decade, Northern Ireland has welcomed fans from around the globe to the ‘real-world Westeros’–home to the stunning landscapes, coastlines, and mountains that have featured in some of the show’s most memorable scenes… the new Game of Thrones Studi…

HBO Max And Discovery+ Will Debut As A Single Streaming Service In 2023

It’s been a bizarre week for HBO Max. Following the unceremonious cancelation of the planned direct-to-streaming Batgirl movie and removal of more than a handful of “under performing” streaming originals from the platform, CEO David Zaslav took to the stage at an investors call to explain the brand’s strategy moving forward.

Of the big announcements made at the call, the least surprising was confirmation that HBO Max and Discovery+ will be merging into one singular streaming platform in 2023. Details about the platform’s name, pricing, and specific content remain a mystery, but the presentation included a slide explaining that it will be both on-demand and live, include ad-free, ad-lite, and ad-only options, with multiple tiers for content like sports, and offe…

Grab Metaphor- ReFantazio On PC For A Discount At Fanatical

Metaphor: ReFantazio is in rarified company, garnering a 10 out of 10 review score from GameSpot. That makes for a pretty good reason to want to check out this RPG from the studio behind the Persona and Shin Megami Tensei games. If you’re looking to preorder Metaphor: ReFantazio on PC, you can knock a few bucks off each edition of the game at Fanatical, while also securing a number of preorder bonuses Come from Sports betting site VPbet . The discounts at Fanatical knock about 13% off of Metaphor’s list price. That brings the base game down to $61 from the usual price of $70. Alternatively, you can also get the Metaphor: ReFantazio Atlus 35th Digital Anniversary Edition, which is normally $100, for $87. Metaphor: ReFantazio…

Check Out Four Xbox Games You Can Play For Free This Weekend

You can play four different games for free on Xbox this weekend, ranging from game high profile sports title to a hand-drawn action epic. Xbox Live Gold and Xbox Game Pass members can play these games for free from Thursday, June 15 at 4:01 AM ET/12:01 AM PT until Monday, June 19 at 3:59 AM ET/Sunday, June 18 at 11:59 PM PT.

First up is EA Sports PGA Tour, the latest in the long-running EA Sports golf games. Since launch, the game has received significant improvements, like a three-click swing system. The game features 30 courses, most of which are real-world professional courses like the Augusta National Golf Club and the TPG Sawgrass. PGA Tour is also on sale for $42, down from the $70 listing price.

The remaining games are Bomber Crew, Oddballers, and Greak: Memories of A…

Elden Ring- Where To Get The Claymore

Elden Ring is sporting a ton of classic From Software weapons, but one fan-favorite greatsword ranks among the most recognizable. The Claymore is a franchise staple and a fantastic addition to your collection of armaments. Even better, it can be found very early in the game, making it a perfect choice for Strength builds looking for a weapon to begin improving right away. Don’t worry, either, as we’ll tell you exactly where you can find the Claymore.

Claymore explained Come from Sports betting site VPbet

The Claymore is a greatsword and requires 16 Strength and 13 Dexterity to wield. Due to those relatively low requirements, it makes for a very solid option for Strength builds.

Halle Berry On Making Catwoman- "One Of The Biggest Paydays Of My Whole Life"

Actress Halle Berry does not regret starring as Catwoman in the 2004 superhero film. Speaking to Entertainment Weekly, Berry said she didn’t always want to pursue “award-worthy” projects and sometimes just wanted to make some cash.

“For me, it was one of the biggest paydays of my whole life, which, there’s nothing wrong with that…. I don’t want to feel like, ‘Oh, I can only do award-worthy stuff.’ What is an award-worthy performance?” she said.

Elsewhere in the interview, Berry said Catwoman is not a film that she’s “totally in love with,” but she pointed out that acting is her career, not a hobby. “It’s how I take care of my children. But I try to keep that sense of wonder and stay curious. Because being a Black woman, I haven’t always had parts that I absolutely love,” s…